🔴 Your Ecom Store Might Be Impacted By These Latest Google and Yahoo Mail Update | Know more

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📆 Friday, 12th January 2024

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

If your e-commerce brand goes big on email as a channel for marketing, we’ve got some news to discuss today. Come February 2024, Google and Yahoo! are rolling out the red carpet for a massive update in their email security scene 🔒️ 

Now, I know what you're thinking, "How's this going to shake up my e-commerce game?" - worry not because that’s what we’re going to talk about in today’s Espresso ☕️ 

Read up - 🔴 Your Ecom Store Might Be Impacted By These Latest Google and Yahoo Mail Update | Know more 👇️ 

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What's Cooking?

Come February 2024, Google and Yahoo! are rolling out the red carpet for a massive update in their email security scene. Now, don't worry if you're thinking, "How's this gonna affect me?" We've got the lowdown, and it's not as scary as it sounds. For more details, visit this notification from Google.

Who Needs to Pay Attention?

First things first – this might not be your superhero cape moment if you're like most email senders, cruising on the security perks your email service provider hands out. But hey, if you're a bit of a rebel and do things your way, listen up.

You're in the spotlight if:

1. You're the big shot sending more than 5,000 emails daily to Gmail and Yahoo! addresses.

2. Your spam rate is playing hard to get and is higher than 0.3%.

3. You're still rocking the @gmail.com vibe when sending out those email blasts.

Why Should You Care?

Ever get those shady emails that make you question if your online life is one step away from being a cyber-thriller? Well, that's what Google and Yahoo! are tackling – the art of 'spoofing.' It's like wearing a disguise to trick folks into thinking you're someone you're not. And let's be real, that's not cool.

This update is not just about making your inbox cleaner; it's also about saving your brand from impersonators trying to ruin your good name. We're all about protecting the good guys!

Quick Fix Checklist

Okay, let's get down to business. Here's your quick checklist:

✅ SPF and DKIM Authentication: Google and Yahoo! want to see your authentication game strong. Check if your email service provider's got this on lockdown.

✅ 0.3% Spam Rate Limit: Stay below this rate. It might sound low, but trust us, it's high in the email game. If you're struggling, holler in the replies for some rescue tips.

✅ One-Click Unsubscribe Button: Make it easy for folks to bail out. Most providers have your back on this, so no worries.

✅ Ditch @gmail.com for Bulk Sending: If your bulk emails scream Gmail, it's time to switch it up. Your brand deserves its domain vibe.

For the Heavy Hitters Sending 5K+ Emails a Day

Now, for the real MVPs sending emails like confetti:

1. DMARC Policy: Think of it as the head honcho of email security. Your email service provider should have sent you the memo, but if not, hit them up for the 411.

2. Domain Alignment: Match your "from" address with your brand's domain. Avoid the DMARC side-eye.

Wrapping it Up

Phew, that was a lot, but trust us, it's all about making sure your emails still hit the inbox dance floor. Most providers are already on top of this, but it's never a bad idea to double-check.