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📆 Wednesday, 7^th February 2024 

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

This Espresso ☕ is a little bit special ✨ 

Today, we're collaborating with a master of FB ads creatives - Badal Pandey (@Badalpandey_) who is sharing his amazing insights about the ad creatives that work in 2024 🚀 

Badal has helped 100s of DTC brands to go from $100k/mo to $1Mn/mo through the power of FB ads. The below read is coming from all that experience! The best part? - It’s all with examples to back it up.

Excited to see the FB ads that'll bring magic to your business in 2024?

Let’s dive right into it 👇️ 

But before that, a little word from our sponsor today - Gamma

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1. US vs Them Ad

Love this Us vs them ad by Ryze as this has 3 things:

1. Captivating headline

2. The Price Comparision

3. Us vs Them showing the USP of the product

Truly amazing

Ridge Wallet creates some of the best US vs them ads in the industry, Where a simple comparison of the product is shown & why Ridge Wallet is better than your old wallets.

Other than comparison, the thing I liked most about the ad is the USPs of the product shown in great way.

2. Split Screen Static Image

Great Static ad by Hey Bud, Shows the problem on the left & then the product as a solution on the right.

Works like a charm

3. Review Ads

Hopper does a great job of simply using a review tweet into an ad.

This kind of ads perform really well, As it looks authentic & shows the benefit of the product.

I remember we did same for a Info-product client 6-months ago & the ad performed like crazy.

4. Press shot ad with Before & After

I really loved this ad, As it has 3 things:

1) Captivating Headline

2) Before & After to build trust

3) Press shot to highlight credibility

Truly amazing.

5. Advertorial Based Ad

Advertorial landing pages & ads are highly effective When you provide great information on the landing page.

These ads generally have high CTR & you need to have effective content on the landing page promoting your product.

Simple, not easy.

6. Static Image highlighting USPs

Love this ad by Ridge, One of the ways to expand your audience size is to target the opposite gender with captivating ad.

Ridge does this really well

Also, I love this ad by Huel because it talks about the outcome of the product “Saves time & it’s healthy”.​
​
Outcome-based headline & highlighting USPs of the product with pointers.

This is how you make great static ads

Get A Strategic FB Account Audit worth $1500 for FREE

If you’re running a DTC business and feel that you’re missing that X-Factor in your FB ads. As a part of this Espresso, we bring you a limited-time offer to get a free FB account audit worth $1500.

What's in Your Freè Audit?

1. Mistakes that may be a waste of your marketing spend.

2. Unique competitor and market analysis report.

3. Your own personalized 90-day marketing plan.

4. The common mistakes almost ALL Ad-Accounts make.