Top 5 Email Ideas to try this Labor Day

Hi! It's that time of the year again - Labor Day weekend is just around the corner. The unofficial end of summer, the grand kickoff to the school year, the starting whistle for football season, and a celebration of all the hardworking folks out there - it's all here, and it's all about September and Labor Day.

Let’s turn this three-day weekend into a shopping extravaganza, with emails that appeal to back-to-school bargain-hunters, summer lovers, and cold-weather fans who are ready for a change.

Download Email Templates for Labor Day

In this email, you’ll learn:

• 5 different and unique emails to try for Labor Day 2023 (with plenty of examples!)

• Strategies to help your emails stand out from the crowd

• Best subject line ideas for Labor Day

Download Email Strategies for Labor Day

Download Subject Lines for Labor Day

Now, without further ado, let’s dive straight into some tips along with our favorite Labor Day emails, and why we love them so much!

Tip #1: Create a Patriotic Theme  

A common motif in Labor Day emails is decorating it in white, blue, and red and adding other US symbols. Some brands even make a selection of items in American flag colors — for example, CandyWarehouse offers red, white, and blue candy:

There’s a point to it too. Labor Day is a holiday that is celebrated only in the US. It pays tribute to the achievements of Americans throughout the country’s history. So why not highlight this fact and decorate a campaign accordingly?

A national holiday is always a double-edged sword. On the one hand, you can’t fully benefit from such an occasion if you’re selling to different countries. But it’s a chance to tap into the patriotic spirit of the nation and explore this advantage.

Tip #2: Add some Summer Vibes 

If patriotism is not your brand’s thing, try another common Labor Day email theme — the nostalgia for the Summer that’s about to say goodbye. It’s those last sunshine-filled days created for picnics and outings before the Fall. This vibe is popular with companies that sell clothes or products associated with camping and trips. They often design their emails in bright warm colors:

This email reminds us that summer is not over yet and suggests buying summer shoes to enjoy these last warm days at the beach.

Tip #3: Fall is Coming 

This tactic is the exact opposite of the previous one. Instead of clinging on to summer, you can jump straight to fall and start promoting autumn collections and items that could come in handy during a colder season. Here’s a great example — during the Labor Day sale, this camping gear brand suggests buying tents to sleep outside.

Tip #4: Back to School Sales

In some states, kids are already back to school by this time, in others, they aren’t. Still, Labor Day is a part of big seasonal sales that occur before the start of school. Time to promote products to boys and girls even if your brand doesn’t specialize in them:

Tip #5: (Not) Wearing White

There’s an old rule that “you can’t wear white after Labor Day” that goes back to the late 19th century. Many people still abide by it out of habit, though its origins are now unclear. Several versions are attributed to this rule, but one thing is clear: this old-age adage is going out of style. You can wear whatever color you want at any time of the year and some brands are glad to remind you about it:

Here’s another email that plays on this rule. The tagline is “twice as nice” — the brand frames wearing white after Labor Day as a rebellion, doing something forbidden. And, as we all know, the forbidden fruit is the sweetest.

So there you have it. These are the 5 most popular themes for Labor Day, and for good reason. Make sure you let us know how your Labor Day campaigns perform! We're sure you'll do great.

You can download the entire set using the link below. Use these ideas as inspiration to create your brand’s Labor Day email campaigns!

Download email templates for Labor Day

Thanks for reading! We hope you liked this edition of GrowthEspresso. It would mean a lot to us if you could drop us feedback:

😄 Loved it! 😐️ It was okay.. 😔 Boring

If you enjoyed this, please consider sharing it with a friend or colleague. These newsletters take hours to make each week, so it really helps us when you share this with fellow founders and marketers.

PS: And if you have any comments/questions, we'd love to hear them. Just hit reply!

Meet the Authors

We are Rhythm and Sayan. Our days are fueled by propelling e-commerce brands to the forefront. But our nights? Spent uncovering and curating raw marketing gems. An audacious affair, feeding our love for marketing.

Hi! It's that time of the year again - Labor Day weekend is just around the corner. The unofficial end of summer, the grand kickoff to the school year, the starting whistle for football season, and a celebration of all the hardworking folks out there - it's all here, and it's all about September and Labor Day.

Let’s turn this three-day weekend into a shopping extravaganza, with emails that appeal to back-to-school bargain-hunters, summer lovers, and cold-weather fans who are ready for a change.

Download Email Templates for Labor Day

In this email, you’ll learn:

• 5 different and unique emails to try for Labor Day 2023 (with plenty of examples!)

• Strategies to help your emails stand out from the crowd

• Best subject line ideas for Labor Day

Download Email Strategies for Labor Day

Download Subject Lines for Labor Day

Now, without further ado, let’s dive straight into some tips along with our favorite Labor Day emails, and why we love them so much!

Tip #1: Create a Patriotic Theme  

A common motif in Labor Day emails is decorating it in white, blue, and red and adding other US symbols. Some brands even make a selection of items in American flag colors — for example, CandyWarehouse offers red, white, and blue candy:

There’s a point to it too. Labor Day is a holiday that is celebrated only in the US. It pays tribute to the achievements of Americans throughout the country’s history. So why not highlight this fact and decorate a campaign accordingly?

A national holiday is always a double-edged sword. On the one hand, you can’t fully benefit from such an occasion if you’re selling to different countries. But it’s a chance to tap into the patriotic spirit of the nation and explore this advantage.

Tip #2: Add some Summer Vibes 

If patriotism is not your brand’s thing, try another common Labor Day email theme — the nostalgia for the Summer that’s about to say goodbye. It’s those last sunshine-filled days created for picnics and outings before the Fall. This vibe is popular with companies that sell clothes or products associated with camping and trips. They often design their emails in bright warm colors:

This email reminds us that summer is not over yet and suggests buying summer shoes to enjoy these last warm days at the beach.

Tip #3: Fall is Coming 

This tactic is the exact opposite of the previous one. Instead of clinging on to summer, you can jump straight to fall and start promoting autumn collections and items that could come in handy during a colder season. Here’s a great example — during the Labor Day sale, this camping gear brand suggests buying tents to sleep outside.

Tip #4: Back to School Sales

In some states, kids are already back to school by this time, in others, they aren’t. Still, Labor Day is a part of big seasonal sales that occur before the start of school. Time to promote products to boys and girls even if your brand doesn’t specialize in them:

Tip #5: (Not) Wearing White

There’s an old rule that “you can’t wear white after Labor Day” that goes back to the late 19th century. Many people still abide by it out of habit, though its origins are now unclear. Several versions are attributed to this rule, but one thing is clear: this old-age adage is going out of style. You can wear whatever color you want at any time of the year and some brands are glad to remind you about it:

Here’s another email that plays on this rule. The tagline is “twice as nice” — the brand frames wearing white after Labor Day as a rebellion, doing something forbidden. And, as we all know, the forbidden fruit is the sweetest.

So there you have it. These are the 5 most popular themes for Labor Day, and for good reason. Make sure you let us know how your Labor Day campaigns perform! We're sure you'll do great.

You can download the entire set using the link below. Use these ideas as inspiration to create your brand’s Labor Day email campaigns!

Download email templates for Labor Day

Thanks for reading! We hope you liked this edition of GrowthEspresso. It would mean a lot to us if you could drop us feedback:

😄 Loved it! 😐️ It was okay.. 😔 Boring

If you enjoyed this, please consider sharing it with a friend or colleague. These newsletters take hours to make each week, so it really helps us when you share this with fellow founders and marketers.

PS: And if you have any comments/questions, we'd love to hear them. Just hit reply!

Meet the Authors

We are Rhythm and Sayan. Our days are fueled by propelling e-commerce brands to the forefront. But our nights? Spent uncovering and curating raw marketing gems. An audacious affair, feeding our love for marketing.