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📆 Wednesday, 24^th January 2024

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

We’re almost a month into 2024, time runs fast, and so is the pace of change in the ad creatives landscape.

In this edition of Espresso ☕️, we’re gonna deep-dive into - you got it right - Ad Creatives ✨ Your creative strategy defines your PPC ad performance, period. But in 2024, we regularly see shifts in which kind of creatives are working and which are not. To help you with that, we have compiled a little list of creative formats that are delivering solid results this year as per the industry experts. Try them out for your next campaign 🚀 

Read below to find: Top 5 Creative Formats That Are Nailing It In 2024 ✨ 

[Get FREE Notion Templates to Manage Your Creative Strategy at the end]

But first, a little word from our sponsor today, Motion.

Learn the art & science of shipping more winning ads

The problem: your team isn’t shipping enough winning creative to scale ad accounts. 

The solution: get your team to master the art and science of creative strategy with Thumbstop. 

Every Sunday, you’ll learn how to bridge the gap between media buying and creative, helping you ship more winning TikTok, Facebook, and YouTube ads.

You’ll learn:

⚡️ The Art: creativity cheat codes, trending ad formats backed by Motion data, and how to build creative performance teams the right way.

🔬 The Science: analytical skills that make marketers 10X more valuable, tales of scale & experimentation, and advanced creative analysis techniques.

1/ Educational Grids

Imagine an ad that feels less like a sales pitch and more like valuable content. The Educational Grid Image is a revelation – a real content-first, education-based approach. Perfect for reaching potential customers who may not be familiar with your brand yet.

Some examples to get inspired:

2/ Listicles

In an era where user-generated content (UGC) is losing its impact, Listicle Images are making a comeback. Break free from the confines of the 25% text rule on Facebook – more text might just be the key to grabbing attention. Keep it simple, focus on messaging, and watch engagement soar.

Some examples to get inspired:

3/ Carousels

Carousel Ads are experiencing a renaissance, and the secret lies in relinquishing control to Facebook's dynamic optimization. These ads aren't just a sequence—they dynamically organize themselves to resonate with your audience.

Blend Us Versus Them, features, testimonials, and snippets of UGC for a carousel that tells a compelling story. The possibilities are endless, making Carousel Ads a versatile and effective format for captivating your audience.

Some examples to get inspired:

4. Press Ads

While Press Ads have been a tried-and-true format, the times are changing. Publications are becoming more discerning, leading to legal complexities. Explore innovative alternatives, such as magazine-style ads or even creating ads that seamlessly mimic the look of the publication itself.

Some examples to get inspired:

5/ Golden Nugget Testimonials

Step away from conventional testimonials and embrace the power of Golden Nuggets. These are reviews that leave an indelible mark—memorable, specific, and if possible, infused with humour. Choose testimonials that stand out, resonating with your audience in ways generic endorsements cannot.

Some examples to get inspired:

More resources to supercharge your creative game ⚡️ 

Newsletters & blogs

1. Thumbstop: Thumbstop by Motion, a weekly newsletter - It’s filled with new thinking on uniting data and design, templates from elite creative teams, and non-stop techniques to help you ship winning Meta, TikTok, and YouTube ads. Check them out.

2. Greatads: The Free Ad Inspiration Library. Search 1000s of the best ad examples and make more winning ads. 100% Free. Visit them now.

3. PPC Panos: Your one-stop resource for PPC guides, free templates, and expert advice. Check it out.

Notion Templates

1. META Ads Media Performance Metrics for Ecom - Get Free Notion Template

2. Creative Brief - Get Free Notion Template