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📆 Monday, 26th Feb 2024

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

ChatGPT has been the buzz of the town lately, that’s no secret. It’s probably one of the greatest inventions of our lifetimes and everyone around us seems to be tinkering with it to leverage the most out of it 💯 

But the tool is only as great as the operator. It can bring magic to your business numbers only if you know how to prompt correctly and get ChatGPT to get the best possible response. It might sound easy, but it’s a tricky game. If your prompts are incorrect, you’ll likely be meeting bland output which will bring you no value.

So, in this Espresso ☕️, we bring you the Top 5 ChatGPT Prompts To Supercharge Your Brand ⚡️ Excited? Let’s get right into it 👇️ 

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1/ Boosting Sales with a Product Description That Motivates Customers to Make a Purchase

Prompt:

Instructions:

To use this prompt, fill in the variables with the relevant information:

• [type of product]: Insert the specific product you’re detailing, e.g., smartwatch, eBook, cosmetic product.

• Key features and benefits: Outline the standout aspects of your product that you wish to emphasize.

Here’s a practical example:

Write a compelling product description for our smartwatch that accentuates its primary features and benefits, such as 24-hour heart rate monitoring and customizable watch faces.

Why this prompt is effective:

Implementing this prompt guarantees your product descriptions not only inform but also resonate with potential buyers, nudging them closer to a purchase decision.

2/ Writing Product Descriptions That Include Certain Words

Prompt:

Instructions:

To use this prompt, fill in the variables with the relevant information:

• [type of product]: Specify the kind of product you’re writing the description for, like a smartwatch, a handbag, or a kitchen gadget.

• [List of Words]: List the specific words or phrases that you want included in the product description. These could be SEO keywords or phrases that align with your brand voice.

Example:

A completed prompt might look like this: “I need to write a product description for our coffee maker that not only informs and persuades but also includes these specific words or phrases: energy-efficient, quick brew, stainless steel. Make sure the description is coherent and the words are naturally integrated.”

Why this prompt is effective:

This prompt helps you write product descriptions that not only serve their basic function but are also optimized for specific words or phrases you want to target. This could be super useful for SEO or to align with certain marketing strategies.

3/ Product Titles Optimized for Google & Amazon SEO

Prompt:

Instructions:

To use this prompt, fill in the variables with the relevant information:

• [specific product]: Input the particular item you’re naming, such as ‘ergonomic office chair’, ‘vegan leather tote bag’, or ‘multivitamin gummies’.

• [target keywords]: Identify the primary keywords or phrases related to your product that potential customers might use in their search. Be strategic in choosing keywords that are relevant and can boost visibility.

As an illustrative example:

Generate a title for our ergonomic office chair that incorporates ‘lumbar support and adjustable height’, ensuring it’s optimized for ranking on both Google and Amazon search platforms.

Utilizing this prompt helps you craft titles that are not only descriptive but also packed with SEO potential, increasing your product’s visibility and potential for sales on major search platforms.

4/ Crafting Meta Descriptions of Optimal Length

Prompt:

Instructions:

To use this prompt, fill in the variables with the relevant information:

• [specific product]: Input the product you’re promoting, for instance, ‘wireless earbuds’.

• [character limit]: Aim to keep your meta description between 50-160 characters for best results on most search engines.

Example:

Create a concise meta description for our wireless earbuds that highlights sound quality and comfort, all while staying under 160 characters.

Using this prompt ensures you create meta descriptions that are search-engine friendly and give users just enough enticing information to click through.

5/ Extracting Product Tags from Descriptions

Prompt:

Instructions:

To use this prompt, fill in the variables with the relevant information:

• [product description]: Insert the complete description of your product here.

Example:

Generate a list of tags based on this product description: ‘A slim-fit, blue denim jacket with a vintage wash… (add entire product description).’

Expected Output: slim-fit, blue, denim, jacket, vintage wash.

Using this prompt facilitates the extraction of pertinent keywords or tags from a given product description. This ensures you categorize your product effectively on your e-commerce platform, enhancing discoverability.

Editor’s Corner ✒️ 

In conclusion, ChatGPT holds immense potential for boosting your e-commerce business, but it's essential to wield it effectively. With the right prompts, you can harness its power to enhance product descriptions, optimize SEO, and drive sales. Stay tuned for more insights on how to leverage ChatGPT to supercharge your online presence.

Content credits: Describely