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☕ The Growth Latte - Edition #6

☕ The Growth Latte - Edition #6

Sayan from The Growth Tribe
September 08, 2023

Hi there! It’s Friday. Welcome to this edition of The Growth Latte where we’re covering some of the latest buzz in the marketing world, gems of tweets, latest mar-tech & a bonus section! Hope you enjoy it.

🗞️ Scoops of the week:

Meta May Allow Instagram and Facebook Users in Europe to Pay to Avoid Ads

The subscription plan is a response to European Union policies and court rulings to restrict Meta’s data-collection practices.

LinkedIn's Follower Count Shake-Up!

Katie McKiever has highlighted the warning through his Twitter account, serving as the herald of this imminent follower apocalypse.

Official: Google Search Generative Experience Gets Links

Google Search Generative Experience Gets LinksAfter testing three different formats for links within the Google Search GenAI Experience, Google has finally embedded links there.

🌐 Gems of Tweets:

#1 Gem💎

A great thread by Ash, Where he shares how he recreated everything from scratch & lowered his CAC by 30% 🔥

We made some pretty big changes this year.
- Restructured our main offer
- Created a new ad account
- Created a new pixel
- Created a new FB/IG account
Altogether we were able to:
✅ Improve our Contribution Margin by 133%
✅ Lower CAC by 30%
Let's dissect all of it...
— Ash (@ashvinmelwani)
5:06 PM • Aug 30, 2023

#2 Gem💎

A great thread by Nik Sharma sharing how to hit $1M with your DTC brand in 2023

The 5-steps to DTC success
Step 1: Don't start a brand broke
Step 2: Only focus on what matters
Step 3: Sell what's hot
Step 4: Find your customers
Step 5: Scale to $1M+
— Nik Sharma (@mrsharma)
3:30 PM • Aug 30, 2023

🤖 AI watch:

Bringing you the coolest tech to supercharge your marketing efforts!

Special feature: AX Semantics ⚡

AX Semantics no-code content generation software helps you create incredible content in 110 languages at scale. Its personalisation engine can craft product descriptions, FAQs, and lots more suited exactly to your audience’s requirements.

Other features of the week:

Adelaide -Track your Digital Media, more smartly
Gummy Search - The Best Audience Research Tool for Marketers
Hivestack - One of the leading DOOH platforms

🎁 Bonus: Top 5 Marketing Podcasts in 2023

When I’m not working, you can always find me either hunting or listening to podcasts. Here are some of the jewels I found this week:

1. 🧠 Hidden Brain by Shankar Vedantam

Topics: Human behaviour, psychology

My favourite episode: Relationships 2.0: How To Keep Conflict From Spiraling

2. 💻 The Long Game by Omniscient Digital

Topics: Content strategy, alternate perspectives, content creation

My favourite episode: How to Build a High-Performing Marketing Team with Andrew Davies

3. 📄 The Content Callout Podcast by Mark Raffan and Kayla Graham

Topics: B2B Growth-Hacking, team building, content strategy

My favourite episode: How to Use Psychology to Improve Content Quality

4. 🛍️ The Product Marketing Show by Content Beta

Topics: Product Marketing Strategies, Customer Education

My favourite episode: Carissa Tan, Brand & Content Lead at Paytron

5. ⚖️ Ethics in Marketing by Mikhail Myzgin

Topics: Ethical Gray Areas in Marketing, Boundaries in Persuasion

My favourite episode: Manipulation and Dark Patterns with Colin Gray

Meet the Authors

We are Rhythm and Sayan. Our days are fueled by propelling e-commerce brands to the forefront. But our nights? Spent uncovering and curating raw marketing gems. An audacious affair, feeding our love for marketing.

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