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The Growth Latte - Edition #5

The Growth Latte - Edition #5

Sayan from The Growth Tribe
September 01, 2023

Hi there! It’s Friday. This was another happening week in the marketing world and we’ve brewed all the important bytes in TheGrowthLatte! Hope you’ll like our first newsletter of September 2023 📅 ☕

🗞️ Scoops of the week:

Twitter Removes Its 'No Political Ads' Policy Ahead of the 2024 Election

Rebranded as X, Twitter will reintroduce political ads to its platform for the first time since 2019, as announced on Tuesday. This decision precedes the 2024 presidential election, with Twitter stating it is increasing staff to bolster safety and election teams.

Instagram Adds New Comment Reply Option, Tests Star Sign-Related Stickers

Some new content creation and engagement options on IG.

Meta confirms AI 'off-switch' incoming to Facebook, Instagram in Europe | TechCrunch

Meta has confirmed that non-personalized content feeds are coming to Facebook and Instagram in the EU before the August 25 deadline in compliance with the new digital rules.

🌐 Gems of Tweets:

#1 Gem💎

Properly handling ad comments is crucial for Facebook ad success. Many viewers check comments, and if managed well, they serve as powerful social proof. Neglecting comment management can harm ad performance and lead to ad fatigue.

Delete negative comments on ads. It makes a huge difference.
(Thanks @binghott).
— Andrew Faris (@andrewjfaris)
5:06 PM • Aug 19, 2023

#2 Gem💎

Maturity is realizing there are various strategies for Facebook Ads success—no one-size-fits-all solution. Whether it's CBO, ABO, or broad audiences, acknowledging this diversity is key.

One of the easiest mistakes advertisers make is listening to someone who says their way is the only right way to run ads.
In one of our accounts, we run 1 campaign and scale with automated rules. In other accounts, we push really hard with manual bids. In another account, ASC is… twitter.com/i/web/status/1…
— Jordan Menard (@jordanrmenard)
12:02 AM • Aug 22, 2023

🤖 AI watch:

Bringing you the coolest tech to supercharge your marketing efforts!

Special feature - QuickAds ⚡

Our favourite this week, QuickAds is a freshly Baked AI Ad creation platform, launched recently. This tool can create studio-quality ads, both creatives and copies, for every platform.

Other features of the week

SocialKyte- A Tool for Creators to create amazing media kits
Add Walk - Build Your Own Product recommendation algorithm
Lex - AI Copywriting tool, raised a $2.75M seed round

🎁 Bonus: The best marketing newsletters to check out!

While researching for The Growth Latte, I came across so many awesome newsletters which I feel is a crime to be kept hidden from the world. Here are my top picks:

Ariyh (ariyh.beehiiv.com) - Latest research in marketing compressed in 3 min reads
Demand Curve - (www.demandcurve.com) - Learn user psychology using live examples
Marketing Profs - (www.marketingprofs.com) - B2B marketing made easy
The Menu - (amandanat.substack.com) - Growth hacking was never this simpler
The Drip - (www.drip.com) - Best e-commerce marketing bites delivered to your inbox

🤝 Collaborate

Do you have a story to share which can benefit the marketing community?

We’re all ears! Our newsletters are opened by 4000+ marketing professionals across the US and Canada every week. Just reply to this email and I’ll reach out.

Meet the Authors

We are Rhythm and Sayan. Our days are fueled by propelling e-commerce brands to the forefront. But our nights? Spent uncovering and curating raw marketing gems. An audacious affair, feeding our love for marketing.

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