The Growth Latte - August'23 Edition #4

Happy Friday, folks! It's that sweet end-of-week moment, and we, TheGrowthTribe, have been brewing some marketing potions this week ☕️. So kick back, relax, and enjoy this edition of TheGrowthLatte!

🗞️ Scoops of the week

• Google August Broad Core Update is live now. How will it affect your SEO? (SEL)

• Meta announces inclusion of “Branded Content” in Facebook Ads library (SMT)

• Netflix ahead of McDonald’s being Gen Alpha’s favourite brand (TM)

• TikTok on track to lose more than $500 million in the U.S. this year (TN)

• YouTube is testing a smaller “Skip Ads” button. Will this impact Ad viewership? (MB)

• Meta shares new best practices for shopping season Ad campaigns. (SMT)

🤖 Tech 🤝 Marketing

Bringing you the coolest tech to supercharge your marketing efforts! This week’s features are:

• Acoustic - A Customer engagement platform, in partnership with Snowflake.

• Qualtrics - A great XM tool, now summarising Video feedback with AI.

• kameleoon - A/B testing tool for marketers.

• Murf- Turn your webinar or event into AI voiceovers.

🤣 Meme of the Week

🌐 Gem of Tweets:

#1 Meta has been pushing Advantage + Shopping campaigns heavily.

Meta recently released a feature that helps you split web + shop data. From 22nd August, product ratings & reviews from the website to your Facebook shop are going to be synced.

📚 Marketing Read of the week:

Just last week, I completed the timeless classic "Influence: The Psychology of Persuasion" by Robert Cialdini. This book delves into the psychology behind decision-making and the principles that underpin these choices. In the following sections, I've distilled these key principles and paired them with illustrative examples, offering insights into how you can leverage them in your marketing endeavors.

1. Reciprocity
   One famous example of reciprocity discussed in the book involves the Hare Krishna religious group. They would offer a small gift, such as a flower or a book, to people in public places. When individuals accepted these gifts, they often felt obliged to make a donation in return.
   

2. Commitment and Consistency
   Cialdini describes a study where people were asked to place a small sign in their yards promoting safe driving. Later, when asked to place a much larger sign advocating for safe driving, they were more likely to agree because they had already committed to the smaller request.
   

3. Social Proof

   The book mentions a case where canned laughter is used in television sitcoms. When viewers hear others laughing, they are more likely to find the show funny and laugh along, even if they didn't initially find it amusing.
   

4. Authority

   Cialdini discusses the famous Milgram experiment, where participants were willing to administer what they believed were harmful electric shocks to others simply because an authority figure (the experimenter) instructed them to do so.

5. Scarcity

   One classic example of scarcity is the "limited-time offer." When products are advertised as being available for a limited time or in limited quantities, people often feel compelled to make a purchase sooner rather than later.

📢 Announcements

We're launching a job board 💼 in our newsletter. Now, find the perfect opportunities right in your inbox!

Are you looking to hire?
Click here to submit your job posting on our 12,000+ member community of marketing professionals across levels of e-commerce.

Are you looking to be hired?
Look for top job openings in the Job Board Section from the next editions of TheGrowthLatte.

Thanks for reading! We hope you liked this edition of TheGrowthLatte. It would mean a lot to us if you could drop us feedback:

😄 Loved it!  😐️ It was okay.. 😔 Boring

PS: If you would like to collaborate or share anything with us feel free to reply to this email.

Meet the Authors

We are Rhythm and Sayan. Our days are fueled by propelling e-commerce brands to the forefront. But our nights? Spent uncovering and curating raw marketing gems. An audacious affair, feeding our love for marketing.