The Growth Latte - August'23 Edition #3

Buzz buzz 🐝! Friday is finally here and we at TheGrowthTribe have been brewing up some great shots of marketing magic over the week ☕️ So take a step back and enjoy this edition of TheGrowthLatte!

🗞️ Scoops of the week:

• Meta's targeted advertising has ended in the EU, as the platform now necessitates explicit consent from EU users to utilize their data (The Guardian)

• Q2 Winner: Amazon’s Ad revenue grew by 22% in the last quarter, the highest among all Ad channels (Shacknews)

• Youtube announces 6 new editing tools for YT Shorts (YouTube)

🌐 Gem of Tweets:

#1: It’s a myth that you can improve your margin by lowering your CAC.

Real margin expansion in eCommerce only happens When returning customer revenue as a percentage of total grows over time.

#2: After iOS14, You can’t rely on Facebook’s data & make decisions, You need to check other sources to make the right decision in the Ad-Account.

A thread by Alex, where she shares in detail how she makes decisions in the Ad-Account.

📊 Let’s talk data - Why TikTok is essential for your marketing mix?

1. 37% of Tiktok users are in the top third of spenders, which means they are 61% more likely than other platforms’ users to be the top spenders.

2. TikTok Audience is 48% more likely to discover new brands and products through Creators and celebrities.

3. 25% of users discover Brands through Creators and 18% through Hashtags and trending topics.

4. Nearly 57% of users do online research after seeing a product on Tiktok to find more information.

   Source (TikTok)

📚 From our Bookshelf:

This week I am reading the classic- Robert Cialdini's "Influence: The Psychology of Persuasion," a treasure trove of marketing psychology insights. Among them, the principle of reciprocity shines brilliantly.

Imagine receiving an unexpected favor – a small gift, perhaps. This simple act triggers a profound psychological response: reciprocity. We're wired to return kindness with kindness, creating an intrinsic balance in our interactions.

Cialdini's exploration of this principle unveils its potency in marketing. By offering value upfront, whether in the form of free resources, personalized experiences, or helpful advice, we ignite a connection that transcends transactions. This gesture of goodwill fosters a sense of obligation, prompting reciprocation – be it through engagement, loyalty, or future actions.

🤣 Meme of the Week 

🤖 Tech 🤝 Marketing

Bringing you the coolest tech to supercharge your marketing efforts! This week’s features are:

• Adpost - A Classified Ads & AI chatbot marketplace.

• Font Visual - Get a preview of how your font looks on your products.

• Basin - Build custom forms without major work.

• Node Video- A video editing alternative to Inshot or Capcut.

Thanks for reading! We hope you liked this edition of TheGrowthLatte. It would mean a lot to us if you could drop us feedback:

😄 Loved it!  😐️ It was okay.. 😔 Boring

PS: If you would like to collaborate or share anything with us feel free to reply to this email.

Meet the Authors

We are Rhythm and Sayan. Our days are fueled by propelling e-commerce brands to the forefront. But our nights? Spent uncovering and curating raw marketing gems. An audacious affair, feeding our love for marketing.