Supercharge Your Retargeting Ads with These 10 Strategies (with examples) ⚡️

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Read time: 4 mins

📆 Monday, 15th Jan 2024

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

In the realm of e-commerce, PPC ads are the front-runners in terms of acquisition channels. However, one kind of PPC campaign often takes a back seat in the mind of marketers - Retargeting ads 🚀 

Now, I can’t tell you how many marketers I’ve met who copy-paste their top-of-the-funnel ads into their retargeting campaigns and just let it be. It’s a lazy tactic which won’t scale and will lead you to believe that retargeting doesn’t work.

In today’s Espresso ☕️, we talk about - 10 PPC Retargeting Ads Strategies Along With Examples ✨ 

Sounds exciting? So buckle up and let's transform how you communicate with your cold, warm, and sizzling HOT potential customers! 👇️ 

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1/ Speak Directly with "You"

Picture this: you're scrolling through your feed, and suddenly an ad pops up. It doesn't talk at you; it talks to you. That's the magic of incorporating "you" in your ad copy. It's like having a one-on-one chat in a crowded digital room.

Pro Tip: Apply this tactic with dynamic creative on previously viewed products for an A+ personalized targeting approach.

2/ Customer Testimonials

Who doesn't love a good story, especially one with a happy ending? Customer testimonials are like gold in the digital world. 88% of people perform research before making an online purchase. And you know what these people are looking for? They’re looking for reviews. They’re looking for social proof.

It adds that extra dash of credibility and trust to your brand. Shine on, you star!

Pro Tip: Experiment with the length of testimonials, graphics, and influencer testimonials to discover what resonates best with your audience.

3/ Discount Offers

Who doesn't love a good deal? Offering discounts in your retargeting ads can be a game-changer. However, the key lies in strategic implementation. Tailor your discounts to specific audience segments, and experiment with various approaches.

Pro Tip: Test different discount approaches and creatively highlight them in your ads, targeting warm audiences for maximum impact.

4/ New Product Alert

Guess what's more exciting than a cat video? A new product alert! Extend your retargeting windows, reach out to your previous buyers, and show off those fresh additions. It's like giving your audience a backstage pass to the latest and greatest in your lineup.

Pro Tip: Utilize retargeting windows effectively, including social engagers and email lists, to maximize exposure for your new products.

5/ Use Delivery Dates to Inspire Action

Shipping anxiety is real, especially during holidays. Be the hero with estimated delivery dates. Combine that with dynamic product ads, and you've got a recipe for urgency. "Order now, and it'll be on your doorstep before you can say 'Facebook retargeting rocks'."

Pro Tip: Personalize shipping estimates by product type and consider using dynamic product ads for a targeted and effective approach.

6/ “Are You Still Interested?”

Middle-of-the-funnel blues? Hit them up with a casual "Are you still interested?" It's like sending a friendly text to reignite the spark. Keep it simple, add a compelling call-to-action, and watch them move down that sales funnel.

Pro Tip: Experiment with different variations of the "still interested" theme and pair this strategy with other retargeting tactics for optimal results.

7/ "I Saw You Looking"

Let's get personal! Acknowledge your audience's browsing habits. Say, "I saw you looking." It's like catching up with an old friend who knows your taste. Use dynamic product ads to show them exactly what they were eyeing. Creepy or cool? You decide.

Pro Tip: A/B test different copy variations to find the most effective language for addressing your potential customers directly.

8/ The Bold Tease

Feeling meta? Go for the bold tease. Acknowledge the digital experience with a short, snappy copy. Ideal for the younger crowd, it's like a wink in the vast digital ocean. A/B test your way to finding the perfect tease for your audience.

Pro Tip: Pair this strategy with dynamic product ads to showcase products relevant to your audience's previous interactions.

9/ Our Ethos, This is Who We Are, Evergreen Offers

Beyond products, let's talk about values. Share your brand's ethos and evergreen offers. It's like saying, "This is who we are." Guarantee, return policies, promises – let them know you've got their back. Trust me; it goes a long way.

Pro Tip: Test different evergreen offers and highlight your brand's ethos to appeal to a broader audience.

10/ Time's Running Out...

Tick-tock! Create urgency with "Time's running out." Nobody likes FOMO, but it works. Tailor your message to those who've viewed content or abandoned carts. Let them know it's now or never.

Pro Tip: Concentrate on view content and cart abandoners, tailoring your message to encourage prompt action.

Conclusion

There you have it – 10 killer PPC ads retargeting strategies. The key? Test, test, test! Dive in, pick your favourites, and let these strategies elevate your Facebook game. Which one are you excited to try first? Share your thoughts and let's make your brand unforgettable!