How Sleeplay’s Email Campaign Revenue increased by 73%

🗓️ Wednesday, 29th May 2024

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Case Study: Sleeplay

Sleeplay is dedicated to serving customers on their journey to improved rest, relaxation, and recovery. They provide a range of services, including digital prescription uploads, equipment troubleshooting, financing options, and at-home sleep apnea test services

The Challenges:

With an extensive range of SKUs catering to various health issues, their email strategy involved promoting multiple products, often exceeding 15 recommendations in a single campaign. This approach, while tailored to some extent, lacked the precision to guide users to the right products based on their specific health needs. The resulting larger email size faced clipping issues and hindered user experience, posing a challenge in capitalizing on their large subscriber base and quality product offerings.

It was evident that improving the way product recommendations were delivered was crucial, not only for attracting new audiences but also for retaining customers at every stage of the lifecycle journey

What worked for them:

They incorporated dynamic product recommendation smart widgets that were personalized and tailored to user behavior to provide them with the right product based on their health issue. This strategy over time resulted in a 12% increase in click rate. 

We incorporated personalized and optimized smart widgets in their email campaigns. This approach drastically reduced the size of the emails, while providing them with the right product recommendations, resolving the clipping issue and ensuring better inbox placement.

Seeking a solution, Sleeplay aimed to leverage user browser history data for more targeted and effective product promotions.

During the Labor Day Sale, a strategy based on the user's last site action was employed.

Along with tailored product recommendations we also showcased social signals to increase credibility. It showcased products with live counters of ‘recently bought by’ and coupon codes, resulting in a remarkable 58% increase in orders and encouraging higher click-through rates and conversions.

Similarly, the Bestseller Sale was enhanced with a personalized hero image and product recommendations, leading to a significant 59% increase in orders placed.

Sleeplay's commitment to improving personalization and product discovery across their website was designed to cater to shoppers seeking specific products while simultaneously nurturing and strengthening customer loyalty. These initiatives not only elevated user engagement but also translated into substantial sales growth and a seamless customer journey.

Results?

Personalizing your emails can revolutionize your marketing efforts. Here’s how:

1. Enhanced Relevance: Your customers receive content tailored to their interests, reducing frustration.

2. Increased Engagement: Personalized emails capture attention, driving higher engagement and conversions.

3. Stronger Loyalty: Customers feel valued, fostering stronger, more loyal relationships.

Curious to see this in action? Book a personalized demo with our team using the link below. We’ll show you a before-and-after comparison of your brand’s emails with our personalization widgets.

In case you’re wondering if personalized emails are a good fit for YOUR business, I’d love to discuss this further with you! Just book a 30 min call with us and I’ll give you 3 personalized strategies that will 100% bump up email engagement for your brand.

Looking forward to helping you elevate your email campaigns!