📈 Revamp Your FB Ad Strategy in 2023

Hey, it’s Monday & Welcome back to edition #5 of The Growth Espresso ☕

Today, we talk about 5 Key Adjustments🛠️ you should make to your FB ad strategy to adapt to their latest string of changes in 2023 in this 2-minute read

1. Embrace Shop Ad Campaigns 🛍️

A noticeable change in 2023 is Facebook's focus on shops ads, with them even sending marketing emails to notify advertisers about these. Typically, when Facebook rolls out a new feature, early adopters can benefit from lower CPMs.

2. Prioritize Video Ads 📹

While diversifying creative formats has its merits, video ads are consistently outperforming other options. Adding a video to your ad campaign can increase conversion rates by 34% & video ad spending is expected to increase by 42% in 2024.

3. Combine Narrowed Targeting with Lookalike Audiences & Interests 👶👶

Merge top lookalikes and interest audiences for a potent ad strategy. This combo can turn a good ad set into a high-performing one, blending the strengths of both for a focused and effective campaign.

4. Implement High-Level Manual Bidding 💰

This works best for big-budget ad accounts with successful ads and audiences. When a high-performing campaign or ad stands out with a substantial budget, try manually bidding 2-4 times the CPA & increasing the daily ad spend. This often results in a significant ROAS improvement.

5. Embrace Messenger Ads 💬

In 2023, Messenger ads will be a potent tool for personalized engagement. They enable direct conversations via Facebook Messenger, offering instant responses and tailored recommendations for a more personal user experience.

Meet the Authors

We are Rhythm and Sayan. Our days are fueled by propelling e-commerce brands to the forefront. But our nights? Spent uncovering and curating raw marketing gems for our community.