Master E-commerce Replenishment Emails with 7 Cool Examples

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Read time: 5 mins

📆 Monday, 8th January 2024

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

Time flies by ⌛️ It’s already been a week since we returned to work. If you’re also having a hectic start to 2024 like me, use this moment to take deep breaths.

Just like you and me, your customers too are busy and overwhelmed, so they’re looking for ways to simplify their lives. One way is by making it easy to get the products they need without having to think about it.

Replenishment emails are a great way to remind your customers that they need to restock their favourite products. They are a crucial part of the customer experience because they help you build loyalty and keep your customers coming back for more.

In today’s Espresso, we’re going to check out the best replenishment email examples & templates which you can steal for your upcoming campaigns!

Sounds exciting? Read on 👇️ 

1. Amazon

Amazon’s reminder emails about low supplies might seem like a sales tactic, but they’re helpful. They use general shopper data, not your personal history, to suggest items. Plus, these emails often include related products others buy repeatedly. The goal isn’t to make you spend more but to assist you in spending wisely by reminding you when items need replacing or restocking.

2. Clinique

Clinique’s email is a great example of a company that knows exactly who its customers are and what they want, even if they don’t know it themselves!

The email reminds customers to reorder their shaving cream, but it does so in an entirely non-pushy way. Instead of just telling you to reorder, they say “He knows you’ve been using his shaving cream.”

This email is so well-written because Clinique understands that people don’t want to feel like they’re being sold something—they want to feel like they’re already buying it and just need one more little push from their favourite brand.

3. Rockin’ Wellness

Rockin’ Wellness has made it easy to continue your healthy lifestyle with their replenishment email.

The brand’s replenishment emails are quick and easy to reorder from your smartphone. It uses clear calls-to-action, big images, and buttons as well as one-click ordering. Since most people are going to receive and read these emails on the go, the brand makes sure it talks to the point.

4. Grazeshop

Grazeshop’s email marketing strategy is a great example of how to create a visually appealing, relevant email that drives consumer engagement.

The email provides the consumer with two options: they can either try another snack or reorder their product. Both of these options provide consumers with value and help build brand loyalty.

The email also features a picture of the product that was purchased previously. This helps give the consumer an idea of what they will be receiving and serves as an additional layer of relevancy.

5. Lancome

Lancome’s replenishment email is a great example of using imagery to create a sense of urgency. The email is full of imagery of the face and the product, which makes you feel like you’re about to run out of the foundation. It also features an easy shop now button, so if you do need more foundation, it’s easy to get it. An auto-replenishment is not only useful for the customer but also is a guaranteed revenue stream for the business.

6. Drugstore.com

Drugstore.com knows that the best way to get you to buy more of their products is to make sure you don’t run out of your favourite ones. That’s why they send out this email, which reminds me to top up my stock of limited-stock products before it’s too late.

It’s also a great example of how to group products on a single replenishment email!

7. Ernio Laszlo

Ernio Lazlo’s replenishment email has a very clear, straightforward tone. The email lists the products you may need to reorder along with mentioning free shipping benefits and other rewards.

The brand is big on the whole personalization thing due to which their email marketing campaign is designed to be as relevant and helpful as they can be. In addition to listing out the products that the customer might want to reorder, they also introduce an easy way to get personalized product recommendations by taking a small skin test.

Does your brand need a replenishment email strategy?

So, does your brand need a replenishment email strategy?

The answer is yes.

When it comes to the e-commerce industry, one of the most important aspects is customer retention. If you want to keep your customers coming back for more, then you need to have a replenishment email strategy.

Receiving a reminder email to buy more of your product is one way to encourage customers to buy again and again. This can be particularly useful if you’ve been in business for some time and are trying to expand your customer base by attracting new customers who may have never heard of you before.

RetainIQ’s replenishment email flow helps you automate the whole process and frees you from the hassles of manually sending replenishment emails ✨