🎯 Landing Page Vs 🛍️ Product Page | Which is Better for My Conversion?

Hey, it’s Tuesday. Hope you had a great long weekend!

☕ The Growth Espresso is back & today we are covering one of the biggest debates in the PPC world: should I direct my audience to a Landing Page or Product Page for better conversion?

In this 2 min read, know which suits you the best.

🎯 Landing Page VS 🛍️ Product Page Debate

While we'd love to provide a one-size-fits-all answer, there isn't one. We've outlined six scenarios where choosing one of the two options makes sense.

1: When the Audience Has Never Heard of Your Product Before

🏆 Winner: Landing page 🎯 

For a user who has never connected with you before, outright asking to purchase your product would be too much to ask. A landing page will give them time to understand & build a perception of your brand.

2: Remarketing campaigns

🏆 Winner: Product page 🛍️

Here you’d want your audience to have an immediate CTA to complete the transaction they didn’t do the first time through your remarketing campaigns.

3: When the Audience Has Heard About Your Product Before But Does Not Know It Well

🏆 Winner: Landing page 🎯 

Send this audience to a storytelling landing page where they can visualise themselves as your customers and be prompted to buy your products.

4: When the Audience Knows About Your Company But Not This Product

🏆 Winner: Product page 🛍️

This audience is familiar with your brand, just make an amazing product page and nail the conversion!

5: When You Want to Get a Lead Instead of an Outright Sale

🏆 Winner: Landing page 🎯 

Absolute no brainer! Landing page is an obvious choice for lead gen campaigns.

6: When You Want the Customer to Buy This Particular Product Only and Not Others In Your Product Line

🏆 Winner: Landing page 🎯 

Okay, hear me out. If you only intend to sell this one product, then a landing page carefully curated for this product with no distractions will do the best job. If sent to a product page, your audience might get distracted with other CTAs there.

Looking for Inspirations for Your Next Landing Page & Product Page Designs?

We have curated the best examples of landing and product pages from top e-commerce brands. Check out our blog posts below now!

Meet the Authors

We are Rhythm and Sayan. Our days are fueled by propelling e-commerce brands to the forefront. But our nights? Spent uncovering and curating raw marketing gems for our community.