Exit Intent Popup - An Unlikely Hero Against Cart Abandonment 🦸

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📆 Monday, 29^th January 2024

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

Last week, we ran a poll on which topic to cover for this week. Seems like you guys were pretty clear about it all along.

So in this Espresso ☕️, we’re covering: Cart Recovery.

As an ecom business, there are three primary ways you can use to recover cart abandoners:

1/ Cart recovery emails: Well-known driver of ecom revenue.
2/ Retargeting ads: One of the key ad sets of your account.
3/ Exit intent popups: This is what we talk about in-depth today!

Ever noticed one of these just as you're about to leave a website? They're called exit intent popups, made to keep you from bouncing off a site. Surprisingly effective, they rescue about 10% of potential lost customers who might otherwise never come back 🚀 

Sounds interesting? Want to know how to use it? Keep reading till the end! 👇️ 

But first, a little word from our sponsor today: Superside

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How Does An Exit-Intent Popup Work?

Exit intent popups track mouse movements on a website, triggering a popup when it detects the cursor heading for the exit button. They're handy for landing pages and online stores, especially in reducing cart abandonment.

However, they're not ideal for mobile devices. Using exit intent popups can boost revenue by 10-20% by keeping users engaged and minimizing cart abandonment.

How to Use Exit-Intent Popups to Prevent Cart Abandonments?

1/ Capture Customer Emails

One popular exit-intent popup is designed to collect visitor emails. If someone leaves without making a purchase, trigger a popup asking for their email address. Opt for a "Sign up to our newsletter" prompt for better conversion rates. These collected emails will now power your cart recovery email campaigns.

2/ Offer discounts during checkout

The most common Exit Intent popup aims to cut down on abandoned carts by showing enticing offers as visitors are about to leave your store.

Popups can annoy people, but when done right with a good offer, they can seriously up your conversion rates.

Why do discount popups work in reducing cart abandonment? Well, high prices often scare off shoppers. They load up their carts, see the total, and bail. So, hit them with a discount popup and keep them shopping with you.

3/ Make an ultimate exciting deal

To combat cart abandonment, try hooking customers with exclusive deals in Exit Intent popups.

Offer something they can't resist to grab their attention and reduce abandonment. If 10% off and free shipping didn't seal the deal, go all out with the ultimate offer.

4/ Showcase your social proof

The top factor that convinces people to shop? It's other customers' feedback. Your best reviews are your strongest sales tools. So, showcasing them in your Exit Intent popups can stop cart abandonment.

Even though bold offers catch the eye, users' attention tends to gravitate towards testimonials. That's the trick to minimizing abandoned carts with Exit Intent popups.

5/ Guide them with Real-time support

Customers often bail on their carts because they can't figure out what's on the page. They're confused and end up bouncing. So, what's the move? Give 'em real-time assistance. Don't leave them hanging. Pop up an exit-intent form pronto so that they can shoot over their questions.

🌯 Wrapping up the whole thing

Only 1 in 7 businesses use exit-intent popups to prevent cart abandonment.

But the websites that do, manage to convert 2-4% better than the ones which don’t. It could be a little ace, giving you an edge over your competitors.

Now, the question remains:

Don’t worry, we got you covered there ✨ 

1/ Superside

Use Superside to get the best popup designs made. Tap into their global top 1% talent pool and get the designs like yesterday! 🗓️ World-class popup designs await you.

2/ Poptin

Create beautiful and engaging exit intent popups for your website in minutes. No coding skills required. Integrates seamlessly into your ecom site.

3/ Optinmonster

Generate more sales through your existing traffic through gamification components, nudges, and of course, exit intent popups.

🌍️ Xperts from X  

Check out this list of curated threads from Twitter which will help you with your cart abandonment worries 👇️