✨ Cracking the Code: $0 Marketing Magic

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🗓️ Monday, 6^th March 2024

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

When you’re just starting your ecom business, getting that first sale is hard. Especially so, if you’re building with no marketing budget at all. $0 - that’s right.

In this Espresso ☕️, we’re covering insights shared by u/Mattrapbeats on r/ecommerce where they’ll spill the beans on how they made their first 10 sales while spending nothing on marketing.

This might seem like advice for rookies, but the insights and strategies can very well be implemented for large-scale businesses looking to cut back on their soaring marketing costs.

Got you excited? So let’s dive right into it 👇️ 

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First things first. You're going to have to consistently spend time to accomplish anything. Not just mindless work either, you're going to have to be a critical thinker and have a basic understanding of human psychology to see any type of success using these methods.

Now that we've cleared that up let's get to the good stuff. Here's how you make your first 10 sales without spending any money on marketing.

1/ Dive Into Your Customer's World 🌎️ 

Creating your community from scratch is a marathon, not a sprint. But why wait when you can leverage existing communities full of your potential customers? Reddit, Facebook groups, and niche forums are goldmines waiting to be tapped. Initially, blend in by asking questions or contributing valuable insights without even whispering about your products. It's all about building trust and warming up your presence.

When it's finally time to subtly introduce your offerings, do it smartly. Lifestyle content that resonates with the community's interests works wonders. A hard sell is a big no-no; instead, showcase your product in action in a way that naturally generates curiosity and demand.

Example Time!

• Dog Lovers: Snap a photo of a joyful dog at the beach wearing your dog collar. Choose an image that sparks conversation, not necessarily the most professional one.

• Foodies & Tech Geeks: Share a moment of steak perfection thanks to your digital thermometer, focusing on the experience, not the gadget.

• Candle Aficionados: Post a cozy study session enhanced by your candle's scent, appealing to the sensory experience of your audience.

2/ Grow Your Social Media Presence 🤳 

Becoming a social media whiz is your next move. Treat it like a part-time job, dedicating around 20 hours a week to crafting and sharing engaging content on platforms like TikTok or Instagram Reels. These platforms are always looking for fresh content and may boost your visibility significantly.

Here's your game plan:

• Research: Dive deep into content that's already out there.

• Content Testing: Experiment with different styles and formats.

• Double Down: Once you find what clicks, focus your efforts there.

Remember, the secret sauce is consistency paired with quality.

3/ Master Cart Protection 🛒 

Before you worry about intricate email marketing strategies, focus on the basics. For stores making less than $10k a month, concentrate on three automated email flows that can truly make a difference:

• Welcome Series

• Abandoned Cart

• Browse Abandonment

Platforms like RetainIQ offer simple setups for these flows. The goal here is to re-engage those who've shown interest but haven't yet made a purchase, turning browsers into buyers.