Before Vs After - What Happened When These 4 Brands Embraced Email Personalisation ✨

Got this email forwarded? Join us here | Advertise with us

Read time: 4 mins

📆 Friday, 5th Jan 2024

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

Real talk - customer expectations from brands have never been higher than today in terms of personalisation. Think about how Amazon and Netflix seem to know just what you need or want—tailoring recommendations and making the experience feel personal. It's all about that personal touch, using data from how you interact and what you buy to create a special experience just for you ✨ 

A McKinsey report says that personalized communications can help form a connection between brands and customers by generating up to 15% more revenue, as well as increasing marketing spending efficiency by 30%.

In today’s Espresso ☕️, we’re going to share some cool examples of brands who managed to nail this personalisation game 🔥.

Feel free to take inspiration from them 👇️ 

1/ Bite

Bite, the D2C e-commerce gem in personal care, flipped the script on boring emails. Now, they're all about personalization—each email is like a custom experience, changing based on what you've done on their site and even where you are right now. They tweak hero images, and reviews, and even throw in a map that suits your location. How awesome is that?

That's how you do personalized marketing like a boss!

2/ Geed Up

Check this out! Geed Up, this awesome footwear brand, took personalization to the next level. They set up this super cool email system that made Chris in Manhattan and Donnie in Miami feel like the VIPs they are. It’s like the email was made just for them!

3/ Sapahn

Sapahn's taking birthdays to the next level! 🎉 They're making your special day even more awesome with some incredible treats just for you. Imagine getting a birthday surprise from your favourite accessories store!

They're doing it right, rolling out the red carpet through email with personalized birthday offers. It's like having your own VIP experience!

4/ Konditor Meister

Check out how Konditor Meister turned their snooze-worthy abandoned cart email into a dynamite, personalized masterpiece! They crafted emails that speak to your tastes and past orders, topped off with mouthwatering muffin pics. Tailoring every detail to fit your journey. Who knew an email could be this tasty and effective? 🧁❤️

The bottom line

Picture this: your brand, shooting out tailored messages that make your customers feel like VIPs. It’s not just cool; it’s the secret sauce to blowing your competition out of the water.

If you're not yet convinced or scratching your head about how to hop on this dynamic personalization train, stick around! The next bit is where we spill all the secrets you need to rock this game. 🚀

Get an Exclusive Email Audit Worth $499 for FREE! 😮 

We have partnered with RetainIQ to supercharge your email flows! Schedule a free email audit with them and unlock epic growth opportunities through personalization!

What’s you will get?

✅ Live email flows audit
✅ Industry benchmarking of core KPIs
✅ Audience engagement analysis
✅ Current issues & areas of improvement (with visual examples)

Let's take your brand to the next level together. ✨