AMP Up Your Email Marketing With AMP Emails ⚡️

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📆 Monday, 22^nd January 2024

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

In this edition, we are talking about a hidden tool in your email marketing arsenal - AMP emails ⚡️

For savvy marketers, email marketing’s importance in e-commerce is a given, but its interactivity falls short. While HTML and GIFs can add flair, it's not like a dynamic landing page where interactive components can drive big conversions.

Introducing AMP emails, letting you embed polls, calendars, and more in emails, keeping users in their email app, supercharging engagement and driving conversions.

Want to learn everything about AMP emails for your e-commerce business? That’s all what today’s Espresso ☕️ is all about 👇️ 

📍 Firstly, what are AMP emails?

AMP email is a framework created by Google to enable email marketers to create and send interactive emails that allow people to fill out forms, purchase products, book meetings, and more without leaving their inboxes. AMP broke the general thumb rules of email marketing and replaced them with a fresh and dynamic alternative. As a result, AMP emails have been a popular topic for quite some time now.

🛒 How can AMP emails benefit my e-commerce email campaigns?

Let’s cut to the chase and look at the features that make AMP for email a beneficial tool for email marketing.

1/ Keep info fresh effortlessly

AMP tech keeps emails updated, reducing the need for frequent messages. It also prevents inbox overload. Send one email and keep updating the data there. Super useful for order-tracking & discount emails.

2/ Browse the web in your inbox

With AMP email, users can perform actions without leaving their inbox, eliminating the need for external redirects.

3/ Boost campaign efficiency

AMP enables interactive emails for tasks like browsing images, answering surveys, and scheduling appointments within the email. BluSmart achieved a 35% quiz submission rate, 3.5 times the expected rate, using AMP.

4/ Seamless checkout process

E-commerce emails using AMP allow users to purchase products directly within the email, selecting variations and adding items to the cart without leaving the inbox.

5/ Secure AMP email technology

AMP for email ensures security by limiting third-party data usage and prohibiting ad components, enhancing user trust in e-commerce emails.

✨ Examples of AMP emails for e-commerce use cases

We have tried to show a preview of some of the e-commerce use cases where AMP emails can shine!

1/ Interactive abandoned cart

To bring home strayed ones in the comfort of their inboxes.

2/ Get reviews and ratings

Because their words matter.

3/ Spin the wheel to show offers

Turn their inbox into a mini carnival.

4/ Create a referral loop

Referral is the last milestone of loyalty. Let’s do it right.

5/ Quizzes

🌯 Wrapping it up

AMP email is a versatile tool that can transform your email marketing strategies by providing customers with hassle-free interaction with the products and stores and helping boost sales and email ROI.

What's more, dynamic content isn't only a play area for your clients. It changes over. As per one investigation of 244 advertisers from big business level organizations of $10 million to $1 billion+ in yearly income, dynamic content produced twice the same number of changes as conventional email content!

Interested in exploring interactive emails for your business? We got you!

Turn emails into experiences ✨ 💌 

Mailmodo provides you with a suite of tools where you can create interactive emails for your e-commerce business like a breeze. Build AMP email templates and automate them with their AI-driven mechanism. Ditch chimp-era emails, send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI. Shopify Integration also available ✅ 

3x higher conversions with interactive emails, 2x open rates with smart recommendations, and 50% time saved with Al & easy automation - just a 30-min meeting away 👇️