⚡️ 9 Exciting Email Automations You Can Unlock With Klaviyo

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📆 Wednesday, 21st Feb 2024

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

Suppose you’re an online store owner, hustling to grow your business. In that case, you know that email marketing is a great way to generate leads, drive more sales, and increase your website’s traffic but also helps you retain new customers and get them loyal to your brand for the long haul.

Email marketing promises to deliver the highest ROI of all marketing channels—$42 back for every dollar you spend. That’s a huge amount of potential revenue 💰️ 

Automated email flows are the secret sauce for many top e-commerce brands – and for good reason. They work. More than that, they work like a well-oiled machine to increase your conversions and generate more sales. But creating and executing these types of email flows takes time, energy, and an understanding of what tactics have helped drive results in the past. That’s where Klaviyo comes in.

In this Espresso ☕️, let’s talk about 9 exciting email automations you can implement on your Klaviyo which will supercharge your ecom growth ⚡️ to the next level!

Excited? Read below 👇️ 

Here are the 10 must-have Klaviyo flows that you need to set up today to see your revenue rise as you devote energy to more strategic aspects of your business:

1. A Welcome Series Flow

A well-crafted welcome series isn't just a courtesy—it's a conversion opportunity. Spanning 3 to 5 emails, it introduces your brand, showcases testimonials, and offers enticing calls to action. It's also a chance to gauge subscriber preferences for future contact frequency, fostering a more tailored relationship.

Take Michaels, for instance, whose welcome email includes a survey to personalize future campaigns

2. An Abandoned Cart Flow

Did you know that around 70% of users who add items to their cart end up abandoning it? That's why the abandoned cart flow is a key email marketing automation for online store owners. It aims to bring back those interested customers who left without completing their purchase. With Klaviyo, you can customize messages based on the items in the cart and control their frequency. It's recommended to send 1-3 emails in this flow to avoid overwhelming users. Experimenting with different subject lines and urgency-inducing language can enhance your abandoned cart strategy.

Take inspiration from Bloomingdale's, whose cart recovery email cleverly incorporates their iconic branding to grab customers' attention and encourage them to return.

3. A Winback or a Re-activation Flow

A win-back flow, also known as a subscriber reactivation flow, is a series of emails sent to customers who have previously engaged with your brand but have been inactive for a while. Typically set up after 30-60-90 days, the strategy varies for each segment based on their level of inactivity and past engagement. For instance, if a user made 2 purchases but hasn't interacted in 60 days, you might start with product recommendations and follow up with a reactivation discount code. Some businesses even include personalized messages from executives for valuable customers.

Take a look at Sephora's visually appealing win-back email aimed at enticing inactive customers back.

4. Post-purchase Flow

After a purchase, customers expect order confirmation, shipping updates with tracking, and delivery confirmation. However, it's important not to overwhelm them with emails. Stick to:

1. Order confirmation

2. Shipping status with tracking

3. Delivery confirmation with feedback option

4. Optional: Discount for next purchase

5. Optional: Restock reminder for recurring purchases

5. Birthday and Countdown-to-Birthday Flow

Birthdays are a great time to connect with your active and dormant customers. Sending an email on their birthday can go a long way in building a relationship with your customer(s).

Wishing a birthday is a simple way to show that you care. You can also use it to send special activation discount codes. However, a simple thing to remember is to keep the recipient’s time zone in mind and set up the flow accordingly. After all, it all goes in vain if you wish a day late or in advance! On Klaviyo, you can set up this flow easily with a great level of personalization for each of your customers.

6. Product Review Flow

Automate emails prompting customers to review their purchased products, offering dual benefits:

1. Encourage additional purchases by showcasing related items on the review page.

2. Gather feedback to customize your product offerings and improve conversion rates.

This process begins upon product delivery, with the option to send 1-3 reminder emails. The first can be sent immediately, while the subsequent ones are delayed to allow for product usage and opinion formation.

7. Replenishment Automation Flow

Send timely product replenishment emails to remind customers to restock before they run out. Tailor reminders based on each product's average lifespan, such as 30 days for candles or varying intervals for skincare/haircare. Encourage repeat visits by showing anticipation for their return with pre-scheduled reminders.

8. Back in Stock Automation Flow

Keep customers informed about product availability, even during shortages. Store owners aiming for customer loyalty need back-in-stock notifications. Automate alerts for specific items, making customers feel valued by notifying them first.

For instance, Violet Grey sends concise emails featuring restocked items under the subject "Try Again?" to aid purchase decisions.

9. Instruction Email Flow

An instruction email can look transactional, but this email has many upsides to it.

In an instruction email, you can share some tips on how to store, clean or use the product(s) the customers purchase. By sending an instruction email (especially on ‘how to increase a product’s life’), you can strengthen your relationship with your customers. They’d be happy to see that the brand cares about them even after the purchase.

Try to limit the total number of emails to at most 2 within this flow. Anything above 2 emails after a successful purchase can look over the top and too desperate!

Excited About Supercharging Your Ecom Growth With Email Automations ⚡️ 

If the answer is YES! You’ve come to the right place ✨ 

We have partnered with RetainIQ to help our subscribers in taking their email marketing to the next level. Book a meeting with them now and unlock hyper-growth for your business through the power of email automations ⚙️