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8 Strategies to Win at Email Personalisation
☕ The Growth Espresso Edition #40
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Read time: 4 mins
📆 Monday, 18th Dec 2023
Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com marketing.
Did you know that Amazon earns 35% of their total sales thanks to the product recommendations they feature on-site? The sheer revenue potential generated by personalized, tailored suggestions is immense.
Personalization is no longer an option to consider or a nice addition but has become essential if you wish to stay ahead of the competition.
Email, one of the core channels of communication with your customers, positions itself as THE opportunity where personalisation will give you the MAXIMUM impact on your revenue 🚀
So in today’s edition, we talk about -
🏆️ 8 Strategies to Win at Email Personalisation 🏆️
1/ Personalization based on site-based actions
Personalization based on site-based actions involves using data on a customer’s behavior on a website to tailor the content of an email to that individual. This can include information such as items they have viewed, items they have added to their cart, or pages they have visited.
By using this information, companies can send more relevant and targeted messages to their customers, increasing the likelihood that they will engage with the email and ultimately convert to a sale. This technique can improve customer experience and strengthen customer relationships, leading to increased customer loyalty and revenue.
Psst…looking to extend the personalisation game beyond emails?
Download this free e-book on how to implement personalised images for your customers 👇️
2/ Maximize Clicks with Weather-based Personalization
Recipients will always appreciate emails that contain information applicable to their current weather. Incorporating images based on the local conditions of a recipient at open time or providing them with a multi-day forecast is an excellent way to make your content stand out in the inbox. This method works especially well when sending messages internationally!
3/ Boost Customer Loyalty with Personalized Rewards
Loyalty programs serve as incredible sources of customer data that are immensely beneficial for marketers in terms of retaining customers and driving repeat purchases. Marketers can accurately personalize emails with creative messaging strategies showing the customer’s loyalty status.
A simple strategy to encourage members to make more purchases by sending them their reward points total and the number of points they need to achieve the next level via email updates.
4/ Use Geo-Location to Personalize Offers
Don’t forget about those customers who prefer shopping in physical stores–make it easy for them to find the nearest one! Create custom pins and embed these into all emails with consistent store support messaging. With location-based targeting, you can club your online offers or sale with in-store offers. This way, your customers get a personalized experience that will keep them coming back time after time!
Like what you’ve read so far? Download it as an e-book to share it across 👇️
5/ Personalized Product Recommendations
Showing every customer the same product recommendations can be time-consuming and lead to confusion. In contrast, customizing a product grid according to individual customers’ tastes streamlines their shopping experience and gets them closer to completing their purchase quicker! Businesses that want to boost their CLTV (Customer Life-Time Value) should prioritize providing product recommendations explicitly tailored to the needs of their customers.
6/ Supercharge Your Conversion Rates with Hero-Image Personalization
Captivating visuals with customer information is always a success. Hero images that feature customers’ first names, unique discount codes or points balances are simple yet effective solutions.
7/ Leverage Birthdays and Anniversaries To Amplify Revenue
Make your customers feel special and appreciated by sending out birthday emails with coupons or free gifts, a great way to embrace personalisation. To take it one step further, why not give them a delightful surprise on the anniversary of when they first subscribed to your mailing list?
Email marketing campaigns that include a personalized message acknowledging the recipient’s special day see increased click-through rates, and revenue.
8/ Use Social Proof to Sway Buying Decisions
By showcasing live social proof in email, you can inspire confidence and entice readers to click through. To maximize impact, display the current number of people who have already clicked on an offer or product when your message is opened. Showcase your most up-to-date rating and review count and display reviews for products promoted in emails.
The Bottom Line
To sum up, email personalization is an invaluable tool for enterprises that wish to enhance their marketing campaigns. By incorporating 1:1 marketing into your plan and personalizing emails dependent upon each customer’s individual needs and preferences, you can heighten engagement, stimulate conversions, and develop more meaningful customer relationships.
Still unsure about how to implement email personalisation for your e-commerce brand? We got you covered 😌
RetainIQ enables eCommerce stores & brands globally to convert and retain their customers by enabling brands to create and send hyper-personalized Emails & SMSes at scale, making interventions more personal and relevant bringing up to a 17% jump to your topline 🔥
Book an intro now and see the magic ✨
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