7 Psychological Tricks from Mr Beast To Up Your Content Game 🚀

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📆 Monday, 11th Dec 2023

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

Today's special edition talks about a familiar figure who has cracked the content game better than anyone else. We are talking about one and only - MrBeast

If you’ve ever been caught up in a MrBeast YouTube marathon, you know he's not just creating videos—he’s creating an empire 👑. With billions of views on his channel, the guy clearly knows what he’s doing. But is there anything with his content we marketers learn from?

To find out that answer, we dived into his content for hours and uncovered 7 sneaky psychological tricks that explain his success. We’ll share all of it today in:

7 Psychological Tricks from Mr Beast To Up Your Content Game 🚀 

Coming right up!

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First up, novelty 💡 

MrBeast pulls us in with downright bizarre stuff, and it works. The novelty effect means our brains crave new things, so try spicing up your headlines with a unique angle or an unexpected character. You don’t need 100 million Orbeez, just a little something that breaks the norm.

Then there’s costly signalling $$$

Take a page from MrBeast’s book and showcase the effort you’ve put in. It doesn’t have to be an $800,000 island, but highlighting what you’ve invested draws people in. Try building a full-scale botanical garden in your backyard or using vintage cookware for a week. It’s the effort that counts.

Precision matters 🔍️ 

MrBeast loves precise numbers in his headlines because they’re tangible and grab attention. Specifics stick in our minds better than vague ideas. “I went through the same drive-thru 1000 times” packs more punch than “countless times.”

Contrast is king 👑 

His headlines pit extremes against each other, creating a mental tug-of-war that makes us click. You can do this too—contrast different states of a subject or directly compare two things. People love transformation stories and before-and-after scenarios.

Nostalgia’s a soft spot ❤️ 

MrBeast built Willy Wonka’s Chocolate Factory in a headline and reeled us in. Nostalgia is a magnet, triggering emotions and connections to the past. Incorporate a touch of nostalgia, like how an old-school cartoon influences modern animation.

Curiosity killed the cat 🐈️ 

Or in this case, it got millions of views. Morbid curiosity explains why we’re drawn to the eerie and dangerous. MrBeast’s Bermuda Triangle challenge taps into this perfectly. Create a buzz by teasing something slightly out-there or risky in your headlines.

FOMO is your friend 🥲 

Urgency drives action. MrBeast is the master of this, making us believe we’d miss out on something huge if we didn’t click. You can tap into this too, hinting at exclusive opportunities or must-see experiences.

Closing words

Sure, some might scoff at these tactics as “clickbait.” But here’s the deal: if your content delivers what the headline promises, it’s not bait, it’s just smart marketing. MrBeast might go to extremes, but you can adapt these techniques to your e-commerce strategies without going overboard.

Remember, in our noisy digital world, if your content doesn’t get clicked, it won’t get seen. Learning from the masters of attention-grabbing can help elevate your marketing game without resorting to sleazy tactics. So, take a leaf from MrBeast’s book and give your headlines a psychological makeover—they might just go viral.

Credits: Today’s edition was inspired by u/Positive-Bison5023’s post on r/marketing