5 Last-Minute Tips For Cyber Monday 2023

Got this email forwarded? Join us here | Advertise with us

Read time: 3 mins | Active subs: 40,341

📆 Monday, 27th Nov 2023

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com growth.

Hope you had a great Black Friday sale ❤️ 

In the US alone, shoppers spent a record $9.8 billion on Friday, with online sales up 7.5% from last year (source: CNBC). But it’s not the time to rest, just yet.

Cyber Monday sale is upon us and just like the last edition, we have compiled all the last-minute tips for you to have a rocking Cyber Monday sale as well. Check if you’ve already got them in place, if not, hurry up!

Coming right up → ⌛️ 5 Last-Minute Tips For Cyber Monday 2023  

But first, check out our top newsletter recommendations for the week ✨ 

1. Chew On This

In less than 5 min per week - you'll learn all their secrets to profitably scaling a DTC brand from $0 to $40 million in 40 months. No BS. No Selling. Only actionable content.

Subscribe to them here - Chew On This

2. Case Studied™ Newsletter

Discover the world's best case studies that will make you a better marketer. Case Studied™ is a free weekly newsletter that covers the trajectory of some of your favourite brands in less than 5 minutes.

Join thousands of marketers learning from these amazing companies and their agencies each week here - Case Studied™ Newsletter

3. MBIT: Business Success Uncovered

4. The Sales Jam

…Now back to Cyber Monday tips

Tip #1: Post-Purchase Offer

It’s Cyber Monday, and you know what that means—free revenue knocking at your door. We’ve talked about this multiple times in our newsletter history, and today is no different.

You've got to get that post-purchase cross-sell offer up on your store.

A post-purchase offer comes at the perfect time, immediately after your customer has made their purchase and they're still in your store. Not only do they trust you and your brand, but they're excited about their purchase. For you, there's the reassurance of knowing that what you show them won't affect your initial conversion rate.

Tip #2: Send “Did Not Open” Emails

Did you know that resending your emails can amp up your open rate by up to 30%?

It's something not often suggested by experts, but during these times, like the BFCM season, it's worth a shot to spread those promotions.

For Cyber Monday, don't hesitate to hit that send button in the morning. And as the day winds down, give it another shot for those who missed it. It's all about reaching as many folks as possible before the clock strikes midnight.

Tip #3: Extend your Sale to Non-Purchasers past BFCM

Extending your Black Friday sales beyond Cyber Monday? Absolutely fantastic! But let's keep it in check—stretch it till Christmas and you might lose that urgency. Stick to a span of 24 to 72 hours, that's the sweet spot.

Now, here's the trick: target those who haven't made a purchase yet. Highlight scarcity, and make it crystal clear—it's their final shot at grabbing these deals.

After Black Friday and Cyber Monday, those non-purchaser email inboxes might just calm down. So, seize this moment—it's the last call to shop these incredible offers!

Tip #4: Update your Email & SMS Pop-up

Don't forget to keep those email and SMS pop-ups updated with the latest deals on your site—it's prime real estate to catch your visitors' eye and drive more sales.

Oh, and speaking of sales, remember to tag those customers you acquire during BFCM weekend. It's not just about the numbers; it's about understanding their quality for future reference.

Updating those pop-ups ensures your audience stays in the loop while tagging those BFCM customers helps you track and understand their behavior later on. This way, you're not just boosting immediate sales but also setting yourself up for smarter, more targeted marketing moves in the future.

Tip #5: Test Your Emails

Last but not least, double (maybe more) check your email’s deliverability right now. You don’t want your delivery rate to fall off during the most crucial period of the year!

Want to learn more about how you can fully leverage emails as a channel for your holiday season growth? Check this out -