⚡️ 5 Last-Minute Hacks You Can Implement to Make BFCM 2023 a Success

📆 Friday, 24th Novemeber 2023

Hello there, DTC professional!

Your THE DAY of the year has finally arrived ✨ Today is Black Friday, and I wish you and your team all the best! 🍀

In this edition, we are going to talk about: 5 Last-Minute Hacks You Can Implement to Make BFCM 2023 a Success ⚡️

We have jotted down small and easy-to-implement last-minute strategies which can make a big difference in the overall performance of your brand this festive season.

Check out if you’ve missed anything, right below 👇️

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1. Retarget buyers with Banners and pop-ups in session

During peak periods like BFCM, many visitors browse before purchasing, presenting a prime opportunity. By targeting returning visitors with personalized banners and pop-ups, you can nudge them towards buying products they've previously viewed or left in their cart.

This strategy offers several advantages:

• Boosting conversion rates

• Curbing cart abandonment

• Precise targeting of offers

• Crafting a highly personalized experience

• Reinforcing brand remembrance

It's a savvy way to capitalize on customer interest and optimize their journey on the website.

2. Monitor your traffic with Heat maps

If you haven't already incorporated heatmaps into your website, now's the moment to do so. While Halloween signifies the start of the festive season, the bulk of sales typically occurs during BFCM.

Understanding and tracking how users navigate your site to explore products can provide valuable insights. Utilizing these insights, you can retarget users or leverage them during the upcoming Christmas season. It's a window into consumer behaviour, revealing how features like countdowns, banners, and pop-ups impact their actions.

3. Turn one-time shoppers into lifetime customers

Don't lose touch with those who visited your site during the BFCM campaign. Capture their emails and phone numbers and maintain communication by adding them to your newsletter, subscriber, and email lists. Offer diverse coupons, tailor offers, and provide personalized recommendations, especially during the holiday season. Once customers trust your brand, they can become advocates, enabling organic promotion and fostering lifelong customer relationships.

Here are some methods to foster customer relationships:

• Loyalty Programs

• Activities for Customer Retention

• Gathering Feedback

• Post-Purchase Customer Support

• Omnichannel Communication

4. Offer multiple shipping options

Shipping often becomes the final factor influencing a customer's decision to hit that "buy" button. Providing shipping flexibility can be a significant competitive edge, empowering customers to tailor their choices.

Multiple shipping options exist. Brands may opt for free shipping targeting high-value purchases. Expedited shipping, a quicker alternative, tends to entice customers who are willing to pay extra for swifter deliveries. Eco-friendly shipping, international delivery, and local shipping are among the array of choices available. Utilizing a shipping cost calculator allows customers to grasp the intricacies of the shipping process.

5. Think of your Post purchase strategy

After the purchase is made, the next phase of the customer experience unfolds. It's crucial to ensure customers receive timely notifications once their order is confirmed. Various types of emails can be dispatched to update customers on their product's delivery status.

Acknowledging and addressing potential disruptions in the supply chain, especially during busy holiday periods, through apology emails can significantly impact a visitor's perception of the brand. Bringing satisfaction to the very end of the process is key.

The phase after purchase sets the stage for customer retention. Brands often face a surge in returns post-holiday seasons or after major sales events like BFCM. Viewing returns as a potential revenue stream is crucial for brands.

Final thoughts

As BFCM approaches, ensure your strategies are set for a lucrative weekend. Impress customers with a seamless experience to encourage return visits. Trust your preparation for potential growth, centring on customer service and value delivery. Remember, BFCM is about celebrating your brand, customers, and the potential for a thriving holiday season.

Wishing you a successful and joyful BFCM filled with growth and great customer experiences! 🚀