🍀 5 Content Marketing Ideas For March 2024

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🗓️ Monday, 8^th March 2024

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

March has arrived and so are we to help you fill in your content calendars 📆 

In this Espresso ☕️, we are checking out some content marketing ideas for March that go beyond St. Patrick’s Day and college basketball 🚀 

Content marketing involves producing, distributing, and promoting materials like blog entries, videos, and podcasts to draw in, captivate, and keep customers. It plays a vital role in enhancing search engine visibility, nurturing customer relationships throughout their lifecycle, and boosting loyalty.

Here are 5 Content Marketing Strategies For Your Business to Implement in March 2024.

Let’s get right into it 👇️ 

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🐶 National Puppy Day

Content marketing shines with engaging topics, and National Puppy Day on March 23, 2024, serves as a perfect example. Puppies, known for their charm and playfulness, naturally attract attention and potential customers, which is the essence of content marketing.

While the exact beginnings of National Puppy Day are vague, it is supported by entities like the American Kennel Club and various animal welfare organizations.

E-commerce sites, especially those in the pet supply domain, are ideally positioned to capitalize on this day through various forms of content. Yet, a wide array of online businesses can tap into the theme with creative content ideas such as:

• An online bookstore suggesting “Top 10 Puppies in Fantasy Novels.”

• A gardening supplies store providing tips on “Creating a Puppy-Safe Garden.”

• A camera store discussing “Using Your Puppy to Gain Instagram Followers.”

🏀 March Madness but Not Basketball

E-commerce marketers have the opportunity to creatively leverage the "March Madness" theme beyond college basketball, highlighting "mad" activities or features related to their products or customer base.

This approach involves presenting their offerings or target audience within a "March Madness" context. Here are some inventive examples:

- For a movie memorabilia store: "March Movie Madness: The Top 10 March Movie Releases of All Time."

- For a women's clothing shop: "March Fashion Madness: 10 Spring Outfits That Will Elevate Your Dating Game."

- For an online toy retailer: "March Madness: The 25 Must-Have Toys Currently."

⌛️ Daylight Saving Time

On March 10, 2024, the United States will adjust its clocks for daylight saving time, triggering a spike in Google searches for the term in early March.

This increased interest provides marketers with an opportunity to create content that ties into the time change.

The goal is to produce content that is engaging, educational, or useful, rather than a straightforward sales pitch, and that ties back to the marketer's products and industry.

Example content titles include:

• For a workwear store: “The Ultimate Guide to Spring Workwear.”

• For an art supply shop: “Spring Art Projects Inspired by Longer Days.”

• For an online gaming outlet: “Adjusting Your Gaming Schedule for Daylight Saving Time.”

Marketers could also explore historical or political aspects, such as a rare book dealer writing about the history and impact of daylight saving time on American development. This could include references to rare books on the subject, linking the content to their product offerings.

💐 Spring into Fitness

Published in 2013, Jay Baer's "Youtility: Why Smart Marketing Is about Help Not Hype" continues to hold significant insights for content marketing.

Baer emphasizes that the most effective content marketing helps the target audience reach their objectives or make decisions.

For instance, a March 2024 content marketing theme like "Spring into Fitness" embodies Baer's advice. Retailers offering goods linked to health, fitness, outdoor activities, travel, or similar wellness pursuits could craft content that educates, captivates, and supports their audience.

🎨 National Craft Month

March marks National Craft Month in the U.S., celebrating the diverse array of crafts people enjoy.

This month presents a prime chance for content marketers to highlight their customers. By initiating early, businesses can identify and interview customers who have utilized their products for various projects. These customer stories can then be featured throughout March.

Such a strategy merges engaging content creation with word-of-mouth promotion, as showcased customers are inclined to share their profiles with their networks, amplifying the reach.