5 Cart Recovery Insights to Triple your Recovery Rate

Well, well, well, folks, it's that time of the week again! It's Tuesday, and in today's installment of "Growth Espresso," we’re taking a deep dive into cart recovery flows. Based on over 30Mn+ cart recovery emails, our research gives you 5 reasons why the top 10% of companies have 3 times average cart recovery rates.

So hold on tight & enjoy your Growth Espresso while it’s hot! 🚀☕

The average cart recovery rate is around 3-3.5%. But if you look at the top 10% of companies, they have an average cart recovery rate of 10-12% - over 3 times the average. Of course, this naturally varies according to industry, AOV, and size, but it’s clear that the top brands are doing something that you’re not.

Abandoned Carts make Big Bucks

Cart recovery emails account for 28% of all revenue generated in eCommerce. And it’s no secret that cart recovery emails have some of the best engagement stats out there. To clear all confusion, here are the exact numbers:

Just to be clear - you’re getting a 3x average RPR from cart recovery flows. Nothing to sleep on.

Psst… are you looking for creative inspiration for your next cart abandonment email campaign? We’ve compiled example emails from over 100 brands for you! Check it out here - Examples of cart abandonment emails

How many emails should you send?

A common question you might have asked yourself is - how many emails are too many? To end this argument once and for all, we present the following numbers: Performance by total emails in the series.

I think it’s pretty clear - If you look at the Revenue generated, the first 3 emails generate the maximum amount of revenue, with open rates and conversions staying strong. Anything more than 4 emails and you’re getting diminishing results.

When should you send emails?

Again, it seems like a very banal question - but have you actually looked at the data?

Sending emails within the first 20 minutes works great, but the sweet spot is clearly around an hour. What’s the takeaway here?

It’s crucial to send the first email within the first hour after abandonment.

(Some more stats!)

You get a 67% increase in conversions just by sending an email at the right time.

‘Nuff said.

Include Product Recommendations in your Cart Recovery Emails

Let us make one thing clear - the goal of your cart recovery email is to showcase abandoned products. Nothing should distract your customers from that.

Having said that, strategically including product recommendations in the email can have huge benefits.

Sometimes it helps the shopper decide whether they want something more than their original shopping cart items. Or it can open their eyes to products that better fit their wants/needs. Either way, if done correctly, it’s a great way to ensure more revenue.

Amazed by the potential of recovering cart abandoned users to 3x your revenue? You can also check out a more detailed strategy to improve your success here:

Segment your Cart Abandoners

Not every customer is looking for a discount on your website. What if some of your customers regularly abandon carts because they’ve decided that the color or size doesn’t match? Product recommendations in that case would be a fabulous alternative

The point is - segment your audience. Use targeted discounts and offers.

What's the key takeaway here?

Whether you're just setting up your first cart recovery flow, or you already have an above-average recovery rate - using these small yet significant insights will definitely improve your flows, conversion rate, and ultimately revenue.

Thanks for reading! We hoped you liked this edition of GrowthEspresso. It would mean a lot to us if you could drop us feedback:

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Meet the Authors

We are Rhythm and Sayan. Our days are fueled by propelling e-commerce brands to the forefront. But our nights? Spent uncovering and curating raw marketing gems. An audacious affair, feeding our love for marketing.5-cart-recovery-insights-to-triple-your-recovery-rate