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🗓️Thursday, 18^th Jul 2024

Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.

Memorable campaigns often revolve around a theme, and what better theme is there than friendship? 

Celebrating International Friendship Day with your customers not only aligns your brand with positive, universal values, but also provides an excellent opportunity to engage and grow your customer base. 

Here are five ways brands can use to celebrate International Friendship Day and create stronger bonds with your customers:

1. Friendship Day-themed Product/Collection: Release a limited-edition product or collection themed around Friendship Day. Create excitement and urgency by sending an exclusive email preview to subscribers before public access.

2. Refer a Friend: Offer discounts to both the referrer and the referred friend to encourage customers to refer friends to your online store. This strategy rewards loyal customers and attracts new ones.

3. Best Friend Bundles: Create special bundles of matching or complementary products for friends to share, fostering the spirit of friendship and sharing.

4. Buy One, Gift One: Allow customers to send a similar item as a gift to a friend at a discounted price or for free with every purchase. This drives sales and spreads brand awareness.

5. Collaborate with a Cause: Partner with a charity and donate a portion of Friendship Day sales to align your brand with social responsibility and compassion, resonating with consumers.

For ecom brands, Friendship Day presents a golden opportunity to not only boost sales but also deepen connections with customers. The occasion provides a chance to create compelling, fun, and touching campaigns that resonate with your audience’s spirit of friendship. 

And that’s exactly what we’ll be doing today. 

In today’s edition, we’ll dive into some of the best International Friendship Day ecommerce email examples, and give you 25 click-worthy International Friendship Day email subject lines that you can steal for your next campaign. 

Let’s dive in!

But first, a little word from our sponsor today - RetainIQ

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#1 Hairbrella

When International Friendship Day came around, headwear brand Hairbrella decided to celebrate in style.

They whipped up a bundle offer that truly emphasized the beauty of friendship, urging customers to celebrate their unique bond with their nearest and dearest by gifting them a Hairbrella product.

#2 Natural Life

Clothing brand Natural Life tapped into the power of friendship in a rather heartwarming way. They invited their customers to spread the love by referring a friend, with a sweet little incentive that truly embraces the give-and-take nature of friendship–a mutual $20 offer.

#3 Olaplex

And finally, let’s take a look at a fantastic email from the beauty big hitters, Olaplex.

In their own unique and creative style, they used International Friendship Day as a perfect excuse to highlight their product kit bundles, referring to them as “besties”. 

Isn’t that a delightful way to bring a little sparkle to their email marketing?

#4 Rachel Jackson London

On International Friendship Day, British contemporary jewelry brand Rachel Johnson London played the perfect friend. They teamed up with another dazzling brand, Air and Grace.

Together, they lit up the day with special deals and bundles across their respective jewelry lines.

#5 BLACKTAILOR

When International Friendship Day rolled around, the streetwear maestros at BLACKTAILOR decided to up the ante. They cleverly stoked a bit of friendly FOMO among their customers with a timely nudge: “Don’t forget to snag something for your friends while our stocks last!”

Now, that’s one savvy way to fuse urgency with the spirit of friendship.

15 International Friendship Day subject lines for promotions

1. 🌎Celebrate International Friendship Day with our BOGO Deals!👯‍♀️

2. 🎉Friendship Day Exclusive: Special Deals Just For You And Your BFF👬

3. 💕Because Friends Share: Exclusive Discounts for Friendship Day🎁

4. 👯‍♂️Bring a friend and get 20% off your next purchase🛍️

5. 🌈Celebrate Friendship Day with our Rainbow Collection👭

6. 🎊Double the Fun this Friendship Day with our Twin Packs!👫

7. 💝Friendship Day Special: Gift a purchase to a friend🎁

8. 👭Share the love this International Friendship Day!💜

9. 🌍Celebrate International Friendship Day with a Surprise Sale!🎉

10. 👫Got a friend? We’ve got a deal! Celebrate Friendship Day with us🎊

11. 💖Friends are forever, so are our Friendship Day discounts!🎁

12. 🥳Friendship Day Blowout: Exclusive Discounts for You and Your Friends🎈

13. 👭👫Double the Joy this Friendship Day with Our Special Bundles!

14. 💌A Friendship Day treat from us to you and your BFF!💝

15. 🎊Celebrate Bonds of Friendship with Our Friendship Day Sale!🛍️

10 International Friendship Day subject lines for referral emails

1. 👯‍♂️Friends who shop together, save together: Refer a Friend Now!🎉

2. 🤝Your Friendship is Worth Rewarding: Get Discounts for Referrals!💰

3. 💕The Perfect Friendship Day Gift: Refer a Friend and You Both Get Rewarded!🎁

4. 🤝Bring a Friend and You Both Win!🎁

5. 👯‍♀️Friendship pays off: Refer a Friend and Get Rewarded!💰

6. 💫Spread the Love this Friendship Day – Refer and Earn!🎁

7. 💌Share the Joy: Refer a Friend for a Sweet Surprise!💝

8. 👫Give $20, Get $20: The Friendship Day Referral Special🎊

9. 🎁Double Delight: Refer a Friend and Get Instant Discounts!💵

10. 💖Share the Love this Friendship Day with Our Referral Program💌