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3 Brand Case Studies: How Personalization Leads to Success 🚀
☕ The Growth Espresso Edition #42
Sayan from The Growth Tribe
January 03, 2024
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Read time: 4 mins
📆 Wednesday, 3rd Jan 2024
Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.
In the last edition, we talked about strategies which can help you craft personalised shopping experiences for your customers ✨
In theory, it works, pretty well to be honest, but how do the numbers move when brands take this leap? So today we bring -
3 Brand Case Studies: How Personalization Leads to Success 🚀
1/ Veribella: Boosting Loyalty Through Personalisation 🥇
Veribella, an innovative skincare and cosmetics business, has found a creative way to engage its customers to sign up for the loyalty program, encourage them to earn more reward points, and nudge them to shop by redeeming them. Every single reward member receives personalized emails tailored just for them!
The Veribella team needed a way to effortlessly gain access to each customer's loyalty information and use graphical representations of their loyalty status to power up their emails.
The first challenge was displaying the members’ real-time points balance, the present tier in membership, and the number of points required for scaling up. Secondly, they had to find an approach that would promote these details using personalized images that go hand in hand with the brand identity, aiming at stimulating customers into earning more points and redeeming them.
Results?
📈 51% increase in CTR
💰️ 42% increase in loyalty signups
💵 37% increase in the first transaction after loyalty signup
🏆️ 63% increase in reward redemption
2/ Wild Orchid Green Tea: Weather-Based Personalisation 🌤️
Regenerative Tea brand, Wild Orchard, leverages weather detection upon email opens to personalise image & product recommendations for every customer.
Given the huge size of the United States, regional climates may differ tremendously, and your product recommendations must constantly adapt Creating segments was time-consuming and tedious, so Wild Orchard looked for an automated solution Wild Orchard uses weather criteria based on the recipient's location and time of day to determine which content inside an email will be must useful. They can generate many weather-appropriate versions of an HTML page. When an email is opened, the current temperature determines the version shown.
Results?
📈 A 69% increase in CTR
3/ Disguise Cosmetics: Day of the week based personalisation 🗓️
Disguise Cosmetics wanted their "New Day, New Look" marketing campaign to do just that, so they worked hard to make it interesting, informative, and unique. There was a new makeup look for each day of the week, and the winners got to select which one they liked most for a shot at the $1000 gift voucher prize pool. When the number of clicks on any given look reached 100, a trending snippet was shown alongside the real-time click count, which refreshed with each new email open.
Each voter received a personalized follow-up email highlighting the products from their winning look and inviting them to explore and purchase from the lineup.
Results?
😯 3x more entry giveaways
📈 116% increase in CTR
🛒 30% increase in AOV
💸 12% increase in revenue
We’ll let you on a little secret. The above success stories are powered by RetainIQ 🚀
Want to craft your own success story with personalisation? RetainIQ is here to help you 👇️
RetainIQ enables eCommerce stores & brands globally to convert and retain their customers by enabling brands to create and send hyper-personalized Emails & SMSes at scale, making interventions more personal and relevant bringing up to a 17% jump to your topline 🔥
Book an intro now and see the magic ✨
RetainIQ facilitated tailored email experiences for our customers based on their loyalty tier, providing dynamic content that immediately refreshes every time the customer opens it. This feature is incredibly beneficial because we no longer have to worry about manually updating the emails - all of that is handled automatically! We are confident in using this tool going forward as we will undoubtedly see an uptick in our loyal engagement.
We looked for a simple way to personalize the content of emails to each recipient depending on the current weather conditions when they were opened. Popular summer categories are shown in warmer areas, whereas winter categories are displayed in colder regions. The hero image is also dynamic and based on the current temperature. We saw a massive increase in clicks once we began displaying weather-related product recommendations.
We aimed for this campaign to be memorable and catch the eye of our target audience. Our brand campaign was introduced with a boom thanks to the email's content highlighting live voting. As far as inducing interest from our customers is concerned, the reaction was tremendous. This campaign had positive outcomes for us!
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